DUREX “GET IT ON” (*now in 4K!)

Viral Ad for Durex Brand condoms.

Director

DUREX “GET IT ON” is a viral commercial campaign for Durex brand condoms. The campaign became an online breakout, earning more than 25 million YouTube views and major industry recognition, including two Clio Awards, four AICP Awards, a D&AD Award nomination, and a Gold Lion at Cannes. It was also named among the “Best Viral Ads of the Year” and “Best Viral Ads of the Decade.”

Produced at: SuperFad. Director: Robert Rugan, Exec. Producer: Geraint Owen, Producer: Mike Tockman, Art Director: Andrew Johnston, Director CG: Mike Wharton, Animator: Dave Thomilson, Compositor: Adrian Winter

DUREX is featured in DESIGN FOR MOTION by author Austin Shaw

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Print: Posters

Outtakes (Web)